Read the brief case studies, summarizing leading MFIs efforts in digitalisation. Each case focuses on differet aspect: digital marketing, digital loan process, digtal payments, and more.
This piece reviewes digital communication of a few leading MFIs from Moldova, Macedonia, Serbia and UK. It sets up four basic rules for creating digital ads and filters the social media posts through these rules.
It was created based on the virtual workshop Getting Clients Attention through digital channels, within BootcampLabs series.
This initiative has received financial support from the European Union Programme for Employment and Social Innovation “EaSI” (2014-2020). For further information please consult: http://ec.europa.eu/social/easi
The content of this publication represents the views of the author only and is his/her sole responsibility; it cannot be considered to reflect the views of the European Commission. The European Commission do not accept any responsibility for use that may be made of the information it contains.