Read the brief case studies, summarizing leading MFIs efforts in digitalisation. Each case focuses on differet aspect: digital marketing, digital loan process, digtal payments, and more.
This piece reviewes digital communication of a few leading MFIs from Moldova, Macedonia, Serbia and UK. It sets up four basic rules for creating digital ads and filters the social media posts through these rules.
It was created based on the virtual workshop Getting Clients Attention through digital channels, within BootcampLabs series.
In this brief, Mikra summaries its expeirence with digitalising operations: loan origination, HR and workspace, as well as touches upon digital marketing, especially to clients traditionally perceived as self-excluding from digital channels.
Microinvest describes in detail its digital outreach to clients through a variety on Internet based channels. They also share insights on how their digital marketing work is organized and managed.
Mikrofin speaks about its digitalisation strategy, setting up a digital customer pathway for consumer loans, and challenges related to clients’ outreach through virtal channels.
This initiative has received financial support from the European Union Programme for Employment and Social Innovation “EaSI” (2014-2020). For further information please consult: http://ec.europa.eu/social/easi
The content of this publication represents the views of the author only and is his/her sole responsibility; it cannot be considered to reflect the views of the European Commission. The European Commission do not accept any responsibility for use that may be made of the information it contains.