Are you in the process of building your online presence and facing challenges? Would you like to make the most of existing online marketing opportunities?
The Bootcamp Labs are designed for Microfinance Professionals that are undertaking a challenge of building a solid online presence of their organizations and who would like to further develop their practical know-how in online marketing.
For MFIs, that want to be in the forefront of digital marketing and offer clients outstanding online and digital channel experience. They have already invested time and resources into digital marketing and elements of loan process happen online.
Interested MFIs should nominate internal staff from the marketing and/or operations department to participate in the hands-on digital labs.
Bootcamp Labs format
Hands on experience practical 2h online sessions will be hosted on Zoom platform. The participants learn from the experience of an expert by presenting their digital presence system. More than one person per MFI can participate.
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Project description / background
The digitalisation of the MFC members has started. MFC undertakes steps to support members in this process: the BootcampLabs are a platform for practitioners to develop in practice their digtal solutions, be it digital marketing or digital service delivery. The BootcampLabs are the advanced edition of Digital Literacy Bootcamp.
Project status: active
Project duration: 2021
Project regional focus: ECA
Partners and Funders:
The Bootcamp Labs series are free of charge due to kind support of our donors:
The project Digital Bootcamp Labs aims at providing microfinance practitioners with opportunity to test and develop their digital solutions. The participants of online sessions work hands-on-experience – they deal with practical examples of what they do on daily basis and share experience between peers. The digital expert provides the missing know-how and experience.
Bootcamp Labs cover analysis of digital solustion submitted by MFIs, a series of 8 online sessions with inputs from expert(s), and a write up of lessones learnt and mini case studies, based on the experienced collected in the process