Digital Literacy Bootcamp

Being present online is a must for microfinance institutions. However, a big question is how to do it effectively to ensure an institution’s visibility to the customers they want to attract?

The #DigLit Bootcamp aims at building strong foundation for digital transformation processes in MFIs by targeting basic skills, knowledge and capabilities related to digitalisation among MFI staff and management.The topics covered include choosing right on-line channels for client acquisition, making smart investments into digital marketing, developing content marketing, working with credit scoring for digital lending and much more. Our experts are high profile executives, international consultants, and successful practitioners in digitalisation.

Key Activities

#DigLit Bootcamp is organized in a format of series of webinars featuring key topics delivered by experts in identified key areas. Some of the webinars will feature practical microfinance case studies from the regional MFIs to demonstrate how the basic concept can be translated into specific digital solutions.

Read a welcome message from the #DigLitBootcamp team

Click here to watch the #DigLitBootcamp webinars – Library

Click here to go directly to the upcoming webinars’ descriptions

List of  all #DigLitBootcamp webinars

Introductory speech

Opportunities and enablers of digitalisation for microfinance institutions LISTEN (click to download the file)

[Tracks]

Track 1: Digital profile of the customer

31/03/2020 Customer digital behaviour WATCH

12/05/2020 Your Mobile Brand Experience – Becoming Clients’ Friend and Advisor Through Mobile Presence WATCH

 

Track 2: Digital presence and effective customer acquisition

08/10/2019 Key elements of successful digital customer acquisition  WATCH

19/11/2019 Constant Dripping Wears the Stone – Introduction to the Power of Content marketing WATCH

04/02/2020 Designing and positioning of successful web page for financial institution WATCH

17/03/2020   MFI in social media: good practice in BCRS – WATCH

21/04/2020 Google Analytics: How to Measure the Success of your Marketing WATCH

27/04/2020 Building landing pages for MFIs WATCH

19/05/2020 GoogleAds basics – how to get it right? WATCH

02/06/2020 Programmatic Digital Advertising explained: what it is and why you should use it? WATCH

09/06/2020 Introduction to Google Display Network WATCH

16/06/2020 Social media effective play WATCH

23/06/2020 SEO for Microfinance – optimise for success! WATCH

30/06/2020 Native ads – smart, easy and cost effective alternative for Google and Facebook WATCH

29/09/2020 Marketing automation in MFIs REGISTER

13/10/2020 Introduction to Data Management Platforms REGISTER

 

Track 3: Digital customer service and value add

12/11/2019 5 things you need to know about mobile apps development WATCH

28/11/2019 Kickstarting your on-line sales channel WATCH

28/04/2020 Key digital trends in the financial sector WATCH

05/05/2020 Leveraging Robotic Process Automation (RPA) in Microfinance WATCH

26/05/2020 Payments trends shaping future WATCH

07/07/2020 The mystery of UX/UI unfold WATCH

08/09/2020 InsurTech for Microfinance

 

Track 4: Digital operations

18/10/2019 Credit scoring for digital lending WATCH

30/10/2019 Recruitment and monitoring of IT contractors   WATCH

18/02/2020 Build an optimal scoring system based on your legacy data WATCH

14/04/2020 Digital and effective Client Relationship Management WATCH

14/07/2020 How to start digital transformation in an MFI WATCH

15/09/2020 Artificial Intelligence State of Tech

22/09/2020 Mobile only loan process – KMF experience

06/10/2020 Artificial Intelligence for Microfinance REGISTER

 

Track 5: Digital capabilities and agile way of working

11/02/2020 Sprint approach: Agile mindset and the Scrum framework  WATCH

05/12/2019 Free/discounted IT tools for non-profit WATCH

10/03/2020 Digital capabilities for MFIs to succeed in digital era WATCH

24/03/2020 Open Banking, Open APIs, and Open Architecture WATCH 

25/02/2020 Digitalizing internal communication WATCH

 

Track 6: Regulation supporting digitalisation

07/11/2019 GDPR unpacked with Allen & Overy  WATCH

11/12/2019 PSD2, the future of payments with Allen & Overy WATCH

24/10/2019 Innovations in EU Policy and Legislation: Opportunities for Microfinance  WATCH 

 

COVID-19 support webinars within #DigLitBootcamp

22/04/2020 How to Build a Corporate Immune System in Response to COVID-19 (in Russian) WATCH

Founders

 

European Fund for Southeast Europe

 

European Investment Bank Institute

 

These webinars are financed by the European Union Programme for Employment and Social Innovation (EaSI) 2014-2020. For further information: http://ec.europa.eu/social/easi

Register for the upcoming webinars:

Marketing automation in MFIs 

29 September 2020, 11:00 CET  (Warsaw, Amsterdam, Sarajevo)

REGISTER FOR THIS WEBINAR

Marketing is one of the business areas where robots have been increasing productivity for some time already. Marketing automation solutions manage processes and multifunctional campaigns, across multiple channels of communication… automatically. Such tools make the campaigns more accurate, generate better leads, and achieve greater return on investment (ROI). Equipped with AI (artificial intelligence) engines and connected to our CRM, the marketing automation empowers the field staff with the possibility to massively address a huge number of clients with tailor-made offers. It boosts loyalty, NPS (net promoter score) and revenue. It helps to win-back the customers and acquire new ones.

In this webinar we will explain - click here to discover more

In this webinar we will explain - click here to discover more

• What are the benefits of the introduction of marketing automation in a Microfinance institution?

• How do you make the best use of marketing automation tools?

• What processes we can and should automate?

• What key functionalities of automation we should look for?

• Why it is worth to use it by field staff?

• What prerequisites do we need before we go for marketing automation?

• How to integrate the system with CRM, and other systems?

• How to create a buy-in effect with the low hanging fruits?

• How to measure success and what are the reporting capabilities?

• What are the best practices and common pitfalls?

We will also discuss current trends and the future of marketing automation. We will also touch upon the impact on the team: does it replace people in the marketing department or rather does it empower them to transcend and become an even more valuable asset for the company.

Presenter: Bernard Golko, Digital market expert

 

 

Bernard is an executive with a proven ability to develop and implement Digital Strategies. He have led key online initiatives for several major international financial organizations in Poland. He is recognized on the market as expert in aspects of Digitisation and Process Reengineering.
In 2009 he created first on the polish market holistic tool for ROI based on-line acquisition optimization (currently used in several companies). He serves as independent advisor on Business Digitisation, Marketing Strategy, Fintech and Profitability Development. Creator of ‘Reversed Performance Marketing Model’. 

Artificial Intelligence for Microfinance 

6 October 2020, 11:00 CET  (Warsaw, Amsterdam, Sarajevo)

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Having introduced the AI landscape in the previous webinar (September 15th), in this webinar we are focusing on applying AI in Microfinance. We will dive into two cases of financial institutions. The first case covers the use of data in physical documents for further digitization and analysis. Especially in a world where paperwork and document control plays an important role, is the technology to bring that information into the digital world essential to be able to move on and digitize operations overall. The second case focuses on fraud prevention around payments and transactions, as well as customer behaviour analysis for a portfolio quality.

Presenters:

Don Ginsel, Founder, Holland FinTech

 

Don Ginsel is a Civil Engineer and former banker at ABN AMRO and Deutsche Bank. After leaving banking for Venture Capital, the innovative power of technology and start-ups drove him to choose the startup side for a while. He has since been active as entrepreneur, investor and as mentor and coach through several accelerators and incubators.

He founded Holland FinTech in 2014, currently the largest financial innovation ecosystem in Europe, aiming to use the momentum in the financial industry, to change it for the better. Holland FinTech has built a strong knowledge base through research and insights gained through the enormous network of change agents that tie strongly into the financial industry across Europe. Working through a program for collaboration, transformation and impact, Holland Fintech offers its vast network of over 500 member companies a unique advantage to be part of the future of the financial industry and drive forward the digital economy.
See also: https://hollandfintech.com. Don is active as entrepreneur and board member in several initiatives that are driving forward digital transformation and building innovation ecosystems across the world.
For more information about Don, please see: Don’s LinkedIn Profile

 

Nitin Purwar, Senior Functional Architect at UiPath

Strategy and Transformation professional with a rich experience of managing strategic projects/programmes in different work streams in BFS viz., Retail, Wholesale Banking, Regulatory, Compliance, Technology, Operations, Offshoring, Process Modelling, HR. He is a robotics process automation and machine learning technology enthusiast and has led large scale global engagements across Asia Pacific, Europe, Americas and Middle East making him well-equipped to champion ambitious and innovative banking transformation initiatives. He is currently leading UiPath’s Banking & Capital Markets intelligent automation solutions. This includes enabling UiPath’s banking clients to automate their operations using multiple levers – RPA/OCR/ML. Nitin has also authored multiple blogs and whitepapers in the areas of digital transformation and automation in BFS.

UiPath helps organisations around the world to efficiently automate business processes and thus improve business productivity and efficiency, employee engagement, and customer experience.

 

 

Introduction to Data Management Platforms 

13 October 2020, 11:00 CET  (Warsaw, Amsterdam, Sarajevo)

REGISTER FOR THIS WEBINAR 

Data is the real currency of the 21st century and becomes a vital force driving profit margins. Investing in Data Management Platforms (DMP) is no brainer. The DMP serves as the nervous system for an organization’s digital ecosystem. DMP helps to unify, understand and unlock the value of multiple streams of data, uncover and develop target audiences, and reach the segments of interest and lookalikes with hyper-personalized messaging in real-time across the digital ad ecosystem. DMP enables you to deliver consistent and personalized experiences to your clients and prospects not just via Programmatic, Paid Search, and Paid Social, but also via email, on your website, and even in-store or through customer service lines. During the sessions you will learn:

• why is it worth for MFIs to invest in DMP technology?
• how to generate undisputed revenue?
• what solutions you should take under consideration?

Furthermore, we will explain:
• how to integrate DMP with your digital ecosystem?
• what prerequisites are key for proper DMP deployment?
• what skills are required to make it happen?

We will also discuss the latest DMP trends, best practices, and common pitfalls you should avoid.

Presenter: Bernard Golko, Digital market expert

 

 

Bernard is an executive with a proven ability to develop and implement Digital Strategies. He have led key online initiatives for several major international financial organizations in Poland. He is recognized on the market as expert in aspects of Digitisation and Process Reengineering.
In 2009 he created first on the polish market holistic tool for ROI based on-line acquisition optimization (currently used in several companies). He serves as independent advisor on Business Digitisation, Marketing Strategy, Fintech and Profitability Development. Creator of ‘Reversed Performance Marketing Model’. 

Project description /  background

The digitalisation of the MFC members has started. MFC undertakes steps to support members in this process: the Digital Literacy Bootcamp provides the opportunity to acquire understanding of digitalisation trends, tools, success factors and basic capabilities needed to drive the innovation.

Project status: active

Project duration: 2019 – 2020

Project regional focus: ECA

Partners and Founders:

Founders

 

 

 

 

European Fund for Southeast Europe

 

 

 

European Investment Bank Institute

 

 

This event is financed by the European Union Programme for Employment and Social Innovation (EaSI) 2014-2020. For further information: http://ec.europa.eu/social/easi

Strategic Partner:

Partners:

 

 

 

 

 

 

 

 

 

Project Objectives

The #DigLit Bootcamp aims at building strong foundation for digital transformation processes in MFIs by targeting basic skills, knowledge and capabilities related to digitalisation among MFI staff and management.

Key Activities

#DigLit Bootcamp is organized in a format of series of webinars featuring key topics delivered by experts in identified key areas. Some of the webinars will feature practical microfinance case studies from the regional MFIs to demonstrate how the basic concept can be translated into specific digital solutions.

Past Webinars’ Recordings

Click here to see the #DigLitBootcamp webinars