Digital Literacy Bootcamp

Being present online is a must for microfinance institutions. However, a big question is how to do it effectively to ensure an institution’s visibility to the customers they want to attract?

The #DigLit Bootcamp aims at building strong foundation for digital transformation processes in MFIs by targeting basic skills, knowledge and capabilities related to digitalisation among MFI staff and management.The topics covered include choosing right on-line channels for client acquisition, making smart investments into digital marketing, developing content marketing, working with credit scoring for digital lending and much more. Our experts are high profile executives, international consultants, and successful practitioners in digitalisation.

Key Activities

#DigLit Bootcamp is organized in a format of series of webinars featuring key topics delivered by experts in identified key areas. Some of the webinars will feature practical microfinance case studies from the regional MFIs to demonstrate how the basic concept can be translated into specific digital solutions.

Read a welcome message from the #DigLitBootcamp team

Click here to watch the #DigLitBootcamp webinars – Library

List of Webinars

Introductory speech

Opportunities and enablers of digitalisation for microfinance institutions LISTEN (click to download the file)

[Tracks]

Track 1: Digital profile of the customer

31/03/2020 Customer digital behaviour WATCH

12/05/2020 Your Mobile Brand Experience – Becoming Clients’ Friend and Advisor Through Mobile Presence WATCH

 

Track 2: Digital presence and effective customer acquisition

08/10/2019 Key elements of successful digital customer acquisition  WATCH

19/11/2019 Constant Dripping Wears the Stone – Introduction to the Power of Content marketing WATCH

04/02/2020 Designing and positioning of successful web page for financial institution WATCH

17/03/2020   MFI in social media: good practice in BCRS – WATCH

21/04/2020 Google Analytics: How to Measure the Success of your Marketing WATCH

27/04/2020 Building landing pages for MFIs WATCH

19/05/2020 GoogleAds basics – how to get it right? WATCH

02/06/2020 Programmatic Digital Advertising explained: what it is and why you should use it? WATCH

09/06/2020 Introduction to Google Display Network WATCH

16/06/2020 Social media effective play WATCH

23/06/2020 SEO for Microfinance – optimise for success! WATCH

30/06/2020 Native ads – smart, easy and cost effective alternative for Google and Facebook WATCH

 

Track 3: Digital customer service and value add

12/11/2019 5 things you need to know about mobile apps development WATCH

28/11/2019 Kickstarting your on-line sales channel WATCH

28/04/2020 Key digital trends in the financial sector WATCH

05/05/2020 Leveraging Robotic Process Automation (RPA) in Microfinance WATCH

26/05/2020 Payments trends shaping future WATCH

07/07/2020 The mystery of UX/UI unfold WATCH

 

Track 4: Digital operations

18/10/2019 Credit scoring for digital lending WATCH

30/10/2019 Recruitment and monitoring of IT contractors   WATCH

18/02/2020 Build an optimal scoring system based on your legacy data WATCH

14/04/2020 Digital and effective Client Relationship Management WATCH

14/07/2020 How to start digital transformation in an MFI WATCH

 

Track 5: Digital capabilities and agile way of working

11/02/2020 Sprint approach: Agile mindset and the Scrum framework  WATCH

05/12/2019 Free/discounted IT tools for non-profit WATCH

10/03/2020 Digital capabilities for MFIs to succeed in digital era WATCH

24/03/2020 Open Banking, Open APIs, and Open Architecture WATCH 

25/02/2020 Digitalizing internal communication WATCH

 

Track 6: Regulation supporting digitalisation

07/11/2019 GDPR unpacked with Allen & Overy  WATCH

11/12/2019 PSD2, the future of payments with Allen & Overy WATCH

24/10/2019 Innovations in EU Policy and Legislation: Opportunities for Microfinance  WATCH 

 

COVID-19 support webinars within #DigLitBootcamp

22/04/2020 How to Build a Corporate Immune System in Response to COVID-19 (in Russian) WATCH

Register for upcoming webinars:

 

We will be back in September after the summer break!

 

Project description /  background

The digitalisation of the MFC members has started. MFC undertakes steps to support members in this process: the Digital Literacy Bootcamp provides the opportunity to acquire understanding of digitalisation trends, tools, success factors and basic capabilities needed to drive the innovation.

Project status: active

Project duration: 2019 – 2020

Project regional focus: ECA

Partners and Founders:

Founders

 

 

 

 

European Fund for Southeast Europe

 

 

 

European Investment Bank Institute

 

 

This event is financed by the European Union Programme for Employment and Social Innovation (EaSI) 2014-2020. For further information: http://ec.europa.eu/social/easi

Strategic Partner:

Partners:

 

 

 

 

 

 

 

 

 

Project Objectives

The #DigLit Bootcamp aims at building strong foundation for digital transformation processes in MFIs by targeting basic skills, knowledge and capabilities related to digitalisation among MFI staff and management.

Key Activities

#DigLit Bootcamp is organized in a format of series of webinars featuring key topics delivered by experts in identified key areas. Some of the webinars will feature practical microfinance case studies from the regional MFIs to demonstrate how the basic concept can be translated into specific digital solutions.

Past Webinars’ Recordings

Click here to see the #DigLitBootcamp webinars