Digital Literacy Bootcamp

Being present online is a must for microfinance institutions. However, a big question is how to do it effectively to ensure an institution’s visibility to the customers they want to attract?

The #DigLit Bootcamp aims at building strong foundation for digital transformation processes in MFIs by targeting basic skills, knowledge and capabilities related to digitalisation among MFI staff and management.The topics covered include choosing right on-line channels for client acquisition, making smart investments into digital marketing, developing content marketing, working with credit scoring for digital lending and much more. Our experts are high profile executives, international consultants, and successful practitioners in digitalisation.

Key Activities

#DigLit Bootcamp is organized in a format of series of webinars featuring key topics delivered by experts in identified key areas. Some of the webinars will feature practical microfinance case studies from the regional MFIs to demonstrate how the basic concept can be translated into specific digital solutions.

Read a welcome message from the #DigLitBootcamp team

Click here to watch the #DigLitBootcamp webinars – Library

List of Webinars

Introductory speech

Opportunities and enablers of digitalisation for microfinance institutions LISTEN (click to download the file)

Tracks

Track 1: Digital profile of the customer

31/03/2020 Customer digital behaviour REGISTER 

Track 2: Digital presence and effective customer acquisition

Key elements of successful digital customer acquisition  WATCH

Constant Dripping Wears the Stone – Introduction to the Power of Content marketing

Designing and positioning of successful web page for financial institution WATCH

17/03/2020  MFI in social media: good practice in BCRS

Track 3: Digital customer service and value add

5 things you need to know about mobile apps development WATCH

Kickstarting your on-line sales channel WATCH

Track 4: Digital operations

Credit scoring for digital lending WATCH

Recruitment and monitoring of IT contractors   WATCH

   Build an optimal scoring system based on your legacy data WATCH

Track 5: Digital capabilities and agile way of working

   Sprint approach: Agile mindset and the Scrum framework  WATCH

Free/discounted IT tools for non-profit WATCH

Digital capabilities for MFIs to succeed in digital era WATCH

24/03/2020 Open Banking, Open APIs, and Open architecture

    Digitalizing internal communication

Track 6: Regulation supporting digitalisation

GDPR unpacked with Allen & Overy  WATCH

PSD2, the future of payments with Allen & Overy WATCH

 Innovations in EU Policy and Legislation: Opportunities for Microfinance  WATCH 

Register for upcoming webinars:

Customer digital behaviour [track 1]

31 March 2020, Tuesday, 11:00-12:00 (Warsaw, Amsterdam, Sarajevo)

CLICK TO REGISTER FOR THIS WEBINAR

This webinar will discuss how people, who want to buy products and services, especially those of financial institutions, behave in digital world. We will capture the trends and evolution over time in use of digital devices, technologies and software solutions by customers. We will talk about ways people spend their time on-line and identify key differences between the countries. All this will be discussed in the context of adopting the general trends to the everyday practice of MFIs.

Presenter: Łukasz Ciechanek, independent consultant

 

Throughout the professional career he has been developing online products for Bisnode, Netsprint Group, Acxiom and their clients. Evangelist of content marketing and native advertising in Poland. Co-founder and Vice president of Content Marketing and Native Advertising Task Force at Interactive Advertising Bureau (IAB). Long-term active member of IAB, since 2018 added to a prestigious group of IAB Poland Experts List. Alumn of Warsaw School of Economics and Brand Strategy School by Marketing Communication Association SAR.

This webinar has received financial support from the European Union Programme for Employment and Social Innovation “EaSI” (2014-2020). For further information please consult: http://ec.europa.eu/social/easi
The information contained in this webinar does not necessarily reflect the official position of the European Commission.

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Project description /  background

The digitalisation of the MFC members has started. MFC undertakes steps to support members in this process: the Digital Literacy Bootcamp provides the opportunity to acquire understanding of digitalisation trends, tools, success factors and basic capabilities needed to drive the innovation.

Project status: active

Project duration: 2019 – 2020

Project regional focus: ECA

Funder: Metlife Foundation

Partners and Founders:

Founder:

 

This event is financed by the European Union Programme for Employment and Social Innovation (EaSI) 2014-2020. For further information: http://ec.europa.eu/social/easi

Strategic Partner:

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Project Objectives

The #DigLit Bootcamp aims at building strong foundation for digital transformation processes in MFIs by targeting basic skills, knowledge and capabilities related to digitalisation among MFI staff and management.

Key Activities

#DigLit Bootcamp is organized in a format of series of webinars featuring key topics delivered by experts in identified key areas. Some of the webinars will feature practical microfinance case studies from the regional MFIs to demonstrate how the basic concept can be translated into specific digital solutions.

Past Webinars’ Recordings

Click here to see the #DigLitBootcamp webinars