Digital Literacy Bootcamp

Being present online is a must for microfinance institutions. However, a big question is how to do it effectively to ensure an institution’s visibility to the customers they want to attract?

The #DigLit Bootcamp aims at building strong foundation for digital transformation processes in MFIs by targeting basic skills, knowledge and capabilities related to digitalisation among MFI staff and management.The topics covered include choosing right on-line channels for client acquisition, making smart investments into digital marketing, developing content marketing, working with credit scoring for digital lending and much more. Our experts are high profile executives, international consultants, and successful practitioners in digitalisation.

Key Activities

#DigLit Bootcamp is organized in a format of series of webinars featuring key topics delivered by experts in identified key areas. Some of the webinars will feature practical microfinance case studies from the regional MFIs to demonstrate how the basic concept can be translated into specific digital solutions.

Read a welcome message from the #DigLitBootcamp team

Click here to watch the #DigLitBootcamp webinars – Library

List of Webinars

Introductory speech

Opportunities and enablers of digitalisation for microfinance institutions LISTEN (click to download the file)

[Tracks]

Track 1: Digital profile of the customer

31/03/2020 Customer digital behaviour WATCH

12/05/2020 Your Mobile Brand Experience – Becoming Clients’ Friend and Advisor Through Mobile Presence WATCH

 

Track 2: Digital presence and effective customer acquisition

08/10/2019 Key elements of successful digital customer acquisition  WATCH

19/11/2019 Constant Dripping Wears the Stone – Introduction to the Power of Content marketing WATCH

04/02/2020 Designing and positioning of successful web page for financial institution WATCH

17/03/2020   MFI in social media: good practice in BCRS – WATCH

21/04/2020 Google Analytics: How to Measure the Success of your Marketing WATCH

27/04/2020 Building landing pages for MFIs WATCH

19/05/2020 GoogleAds basics – how to get it right? WATCH

02/06/2020 Programmatic Digital Advertising explained: what it is and why you should use it? REGISTER

09/06/2020 Introduction to Google Display Network REGISTER

16/06/2020 Social media effective play REGISTER

23/06/2020 SEO and SEM to drive customer onboarding REGISTER

30/06/2020 Native ads – smart, easy and cost effective alternative for Google and Facebook REGISTER

 

Track 3: Digital customer service and value add

12/11/2019 5 things you need to know about mobile apps development WATCH

28/11/2019 Kickstarting your on-line sales channel WATCH

28/04/2020 Key digital trends in the financial sector WATCH

05/05/2020 Leveraging Robotic Process Automation (RPA) in Microfinance WATCH

26/05/2020 Payments trends shaping future REGISTER

 

Track 4: Digital operations

18/10/2019 Credit scoring for digital lending WATCH

30/10/2019 Recruitment and monitoring of IT contractors   WATCH

18/02/2020 Build an optimal scoring system based on your legacy data WATCH

14/04/2020 Digital and effective Client Relationship Management WATCH

 

Track 5: Digital capabilities and agile way of working

11/02/2010 Sprint approach: Agile mindset and the Scrum framework  WATCH

05/12/2019 Free/discounted IT tools for non-profit WATCH

10/03/2020 Digital capabilities for MFIs to succeed in digital era WATCH

24/03/2020 Open Banking, Open APIs, and Open Architecture WATCH 

25/02/2020  Digitalizing internal communication WATCH

 

Track 6: Regulation supporting digitalisation

07/11/2019 GDPR unpacked with Allen & Overy  WATCH

11/12/2019 PSD2, the future of payments with Allen & Overy WATCH

24/10/2019 Innovations in EU Policy and Legislation: Opportunities for Microfinance  WATCH 

Register for upcoming webinars:

Programmatic Digital Advertising explained: what it is and why you should use it?

2 June 2020,  Tuesday, 11:00-12:00  (Warsaw, Amsterdam, Sarajevo)

CLICK TO REGISTER FOR THIS WEBINAR

Programmatic advertising is a powerful method to reach prospects and clients in a quick and precise way. Currently, it is mostly used in buying and selling online ads. However, it is also applicable for TV and audio campaigns, although not on such a scale. As a complex phenomenon, it is one of the most misunderstood and misinterpreted terms by marketers, but at the time, the fastest-growing segment of the digital display advertising marketplace. How is this possible? Join us on this webinar and get to know: what Facebook and Google have in common with programmatic? Is programmatic always automatic? What is the role of real-time bidding (RTB) in the programmatic buying and selling ecosystem? Our expert will explain three main components of getting your programmatic strategy right: technology, data, and knowledge. We will go through case studies of successful campaigns and point out possible scenarios of its practical use for MFIs.

Presenter: Marta Klepka, Independent consultant

 

Marta has over 10 years of experience as B2C and B2B marketer and business developer in fast-growing, innovative companies from FinTech, e-commerce, media agency and MarTech industries. Her professional passions are digital & mobile communication and technology. She is a data person using insights and business intelligence to set measurable goals, make informed decisions and even to tell brand stories.
Her career started in Gemius, international marketing technology and research agency, where with the team of over 20 sales and marketing specialists she developed the company presence from 3 to 18 markets. Afterwards she worked with Publicis agencies: ZenithOptimedia, Starcom and VivaKi to enhance key customers’ portfolio with online campaigns and develop e-marketing skills in the CEE region. Later on she has moved to the client side and led marketing and e-commerce and raised awareness of Audioteka – the company producing and selling audiobooks on 15 markets. In 2018 she joined a FinTech company, TMS Brokers. For couple of years she consults small and medium-size businesses regarding their digital strategies and presence.
Marta shared her experience presenting and taking part in the debates on nearly 50 marketing events in Europe. Privately she is a happy mum of 2 kids, ecologist and evangelist of a personal development. She loves life and needs to learn new things all the time.

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Introduction to Google Display Network

9 June 2020, Tuesday, 11:00-12:00  (Warsaw, Amsterdam, Sarajevo)

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The webinar explains what Google Display Network is and its basic functionalities. We are discussing the benefits and costs related to its use, as well as provide general rules and conditions, under which small and medium MFIs should use it for effective outreach to clients. Among others, we are reviewing the types of campaigns and their structure. As the proper targeting is key to success, we are unpacking the details how to do it right to succeed. We are providing tools for your staff to define criteria for targeting. Last but not least, we are talking about the right marketing towards those users, who have already visited our web page (remarketing).

Presenter : Artur Podgórzak, Independent Consultant

Artur, as an expert in performance marketing and client onboarding, has co-created multiple paid marketing strategies within different B2B and B2C market segments with variety of media budget sizes. Managing 7 digit budgets he learnt best practices in terms of marketing strategies, online customer behavior and lead generation, which can be successfully implemented in business of any size. Currently he leads the implementation of advanced customer onboarding strategy in top European B2B Start-up, selling its product in 26 countries world-wide. Working with Google products on daily basis, he is always up to date with newest quirks and features. Personally pasisionate about social media’s impact on society, mobile apps and fintech. Believes that future of financial services is digital.

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Social media effective play

16 June 2020, Tuesday, 11:00-12:00 (Warsaw, Amsterdam, Sarajevo)

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This webinar discusses very practical issues related to MFI’s presence in social media. We are talking about various strategies, which depend on availability of staff, marketing budget (including small institutions, where there are no dedicated resources. We are discussing tricks and tips for no-budget online advertising and effective grow of followers, relevant to MFI’s business. We are reviewing changes in social media trends caused by Covid19 crisis. Eventually, we are again touching upon setting and monitoring of KPIs.

Presenter: Nadia Szypilow, independent consultant

 

 

As an experienced digital marketing expert, Nadia has worked across multiple marketing disciplines in various sectors: e-commerce, microfinance, IT. She stepped into digital world in 2005 working for web analytics tools developer, holding multiple lectures about effective usage of web analytics tools at conferences or as an invited lecturer at the SGH Warsaw School of Economics. Last 10 years she has been working as a digital consultant in several e-commerce projects, using her knowledge of web analytics tools in practice. As MFC Communication Manager (2018-2019) Nadia had a deep dive in to the microfinance sector and gained good understanding of the background and challenges related with digitalization for microfinance practitioners

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SEO and SEM to drive customer onboarding

23 June 2020, Tuesday 11:00-12:00, (Warsaw, Amsterdam, Sarajevo)

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SEO is one of the best long-term client acquisition strategies to ensure sustainable growth of your business. Both SEO and the user experience go hand in hand. Headings and easy navigation allow both users and search engines to find information and understand your content. As one of the key area of your activity in Internet, SEO requires continuous involvement of the team and long-lasting improvement plan. Such an investment, once properly executed, effects in increase of loyal customers, enhanced visibility within the competitive scope and happy CFO – since it brings up sales in ROI-positive way. During this webinar you will learn:

• why SEO complements Microfinance Marketing strategy
• how to start applying Pareto rule and enforcing focus on ROI
• who in your company should take the responsibility and what skills are required to ensure the success
• what market trends are shaping the future of SEO We will touch base on the tools and metrics necessary to apply before we execute the SEO development plan.

Last but not least we will discuss real-life cases and understand both pitfalls and best white-hat practices.

Presenter: Bernard Golko, Digital market expert

 

 

Bernard is an executive with a proven ability to develop and implement Digital Strategies. He have led key online initiatives for several major international financial organizations in Poland. He is recognized on the market as expert in aspects of Digitisation and Process Reengineering.
In 2009 he created first on the polish market holistic tool for ROI based on-line acquisition optimization (currently used in several companies). He serves as independent advisor on Business Digitisation, Marketing Strategy, Fintech and Profitability Development. Creator of ‘Reversed Performance Marketing Model’. 

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Native ads – smart, easy and cost effective alternative for Google and Facebook

30 June 2020, Tuesday, 11:00-12:00, (Warsaw, Amsterdam, Sarajevo)

CLICK TO REGISTER FOR THIS WEBINAR

Native advertising can help you get more leads or visits than Google or Facebook, at a lower cost. The webinar discusses this alternative method of online outreach to clients, by explaining what it is and how exactly the leads are generated. We are covering tips and tricks you must remember to boost efficiency of native ads. The participants will get the basic understanding, allowing them to start working with native ads immediately.

Presenter: Łukasz Ciechanek, independent consultant

 

Throughout the professional career he has been developing online products for Bisnode, Netsprint Group, Acxiom and their clients. Evangelist of content marketing and native advertising in Poland. Co-founder and Vice president of Content Marketing and Native Advertising Task Force at Interactive Advertising Bureau (IAB). Long-term active member of IAB, since 2018 added to a prestigious group of IAB Poland Experts List. Alumn of Warsaw School of Economics and Brand Strategy School by Marketing Communication Association SAR.

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Project description /  background

The digitalisation of the MFC members has started. MFC undertakes steps to support members in this process: the Digital Literacy Bootcamp provides the opportunity to acquire understanding of digitalisation trends, tools, success factors and basic capabilities needed to drive the innovation.

Project status: active

Project duration: 2019 – 2020

Project regional focus: ECA

Partners and Founders:

Founders

 

 

 

 

European Fund for Southeast Europe

 

 

 

European Investment Bank Institute

 

 

This event is financed by the European Union Programme for Employment and Social Innovation (EaSI) 2014-2020. For further information: http://ec.europa.eu/social/easi

Strategic Partner:

Partners:

 

 

 

 

 

 

 

 

 

Project Objectives

The #DigLit Bootcamp aims at building strong foundation for digital transformation processes in MFIs by targeting basic skills, knowledge and capabilities related to digitalisation among MFI staff and management.

Key Activities

#DigLit Bootcamp is organized in a format of series of webinars featuring key topics delivered by experts in identified key areas. Some of the webinars will feature practical microfinance case studies from the regional MFIs to demonstrate how the basic concept can be translated into specific digital solutions.

Past Webinars’ Recordings

Click here to see the #DigLitBootcamp webinars