12 May 2020
Talking about digitalisation since at least 10 years, many companies and brands haven’t noticed that the human experience simply got mobile in so many aspects of our lives. In this webinar, we are presenting insights on people’s behavior related to sales of products and services via mobile channels, developing applications and optimizing the communication with customers, and surfing habits related to the smallest screen (mobile phone). We are sharing on how people use mobile internet and apps in Central and Eastern European countries. We are discussing how desktop internet experience differs from what do we watch, read, play and how do we interact using our phones. Eventually, we are providing tips on how to improve your mobile presence in couple of simple steps. The webinar provides you with the opportunity to get to know the case studies from market leaders, including financial sector. You will also get a chance to receive feedback on your website, search engine and social media presence in terms of its mobile potential.
Presenter: Marta Klepka, Independent consultant
Marta has over 10 years of experience as B2C and B2B marketer and business developer in fast-growing, innovative companies from FinTech, e-commerce, media agency and MarTech industries. Her professional passions are digital & mobile communication and technology. She is a data person using insights and business intelligence to set measurable goals, make informed decisions and even to tell brand stories.
This webinar is financially supported by:
This webinar has received financial support from the European Union Programme for Employment and Social Innovation “EaSI” (2014-2020). For further information please consult: http://ec.europa.eu/social/easi