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Native advertising can help you get more leads or visits than Google or Facebook, at a lower cost. The webinar discusses this alternative method of online outreach to clients, by explaining what it is and how exactly the leads are generated. We are covering tips and tricks you must remember to boost efficiency of native ads. The participants will get the basic understanding, allowing them to start working with native ads immediately.
Presenter: Łukasz Ciechanek, independent consultant
Throughout the professional career he has been developing online products for Bisnode, Netsprint Group, Acxiom and their clients. Evangelist of content marketing and native advertising in Poland. Co-founder and Vice president of Content Marketing and Native Advertising Task Force at Interactive Advertising Bureau (IAB). Long-term active member of IAB, since 2018 added to a prestigious group of IAB Poland Experts List. Alumn of Warsaw School of Economics and Brand Strategy School by Marketing Communication Association SAR.
This webinar is financially supported by:
This webinar has received financial support from the European Union Programme for Employment and Social Innovation “EaSI” (2014-2020). For further information please consult: http://ec.europa.eu/social/easi