4th European Microfinance Day: E=mc2

The European Microfinance Day

The European Microfinance Day was launched in 2015 as a tool to highlight the impact of the microfinance sector in Europe from a social and an economic perspective.

In previous editions, EMN & MFC members marked the day with a wide range of awareness-raising initiatives, such as: workshops, debates, expositions, meetings, press releases, media interviews, open-door days, shareholder meetings, award ceremonies, peer-group meetings and many more.

For this fourth edition of the European Microfinance Day, EMN and MFC will ask again their members to organise local-level activities to spread the meaning and purpose of microfinance. The members have the possibility to organise the day in whatever way best serves the development of the microfinance sector in their respective areas of activity.

4th EMD theme: E=mc2

Breaking with previous trends, the 4th EMD won’t be celebrated under a main tagline but… a formula: E=mc2

Everybody is familiar with this formula, commonly linked to its creator, Albert Einstein. Globally considered as a genius, nowadays Einstein’s photo is even synonymous of creativity, inspiration, imagination.

But, why have we chosen E=mc2 as the tagline for the 4th European Microfinance Day?

Adapting the formula to the sphere of microfinance: E stands for Entrepreneurship, Empowerment, Employment… which comes as a result of MicroCredit to the square.

It’s not a simple equation to say the least. The access to microcredit as in financial services to the excluded from the traditional banking combined with non-financial services, such as mentoring, counselling, BDS, training… may have exponential effect on the beneficiaries’ situation and the society.

This edition of the EMD wants to put the focus on the impact that MFIs have in the financial and social inclusion of European citizens. In other words, to further support the MFIs in their activity to boost Entrepreneurship, Employment and Empowerment public policy needs to be designed taking into account the reality from the field.

The support of innovative funding sources (either public or private) will be fundamental for the further & good development of the sector and creating new opportunities for the “missing entrepreneurs”.

 

Brussels Closing Event

EMN and MFC organise a panel debate involving several practitioners, an impact investor and a public authority representative to debate on the social impact of microfinance and how can this impact be further developed. The closing event will be held on Friday 26 October.

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4th EMD local actions

MFC Members:

ADIE - Paris, France

ADIE - Paris, France

Adie, France

We want to let people know that it is possible to create a micro-entreprise even if you do not have access to the traditional banking system. Adie can provide you funding and business development services – Charlotte Guillemot, Project Manager

Adie plans to organise two different but linked events:

  • 15th of October in Echirolles: event in partnership with the National Agency of Employment (Pôle Emploi) targeting job-seekers/potential micro-entrepreneurs
  • 18th of October in Troyes: group session to inform job-seekers/potential micro-entrepreneurs about Adie’s actions Public targeted Both events target job-seekers/potential micro-entrepreneurs Visibility

The promotion of the EMD will include a post on Adie’s website and a post on Twitter with a message dedicated to EMD (using the appropriate hashtag #2018EMD).

Contact Adie

AgroInvest - Belgrade, Serbia

AgroInvest - Belgrade, Serbia

Microfinance is a tool well used in the EU not only to reduce poverty but to instil innovativeness and entrepreneurial spirit in the population – Tatjana Antic Drca, Communication/Fundraising Manager

In order to promote the European Microfinance Day, Agroinvest plans to launch a campaign that will be coordinated between Serbia and Montenegro. Similar, yet, different activities, compliant to the regulatory frameworks and the situation on the market.

  • Starting from 1st October, one Client Story to be posted on Facebook, website, stressing out the impact on clients, entrepreneurial skills, self employment etc
  • Starting from 1st October, the Communication Kit will be put in place.
  • Information to the stakeholders on the European Microfinance Day and that October is the month of the European microfinance
  • On 19th or 22nd AgroInvest will organise a local event for the clients.
  • For the lobbying efforts, AgroInvest will bring a journalist / financial analyst to the central event in Brussels. The journalist / financial analyst will take interviews, stories etc and will promote Microfinance in different media.

According to Tatjana Antic, “the action plan will cover all the stakeholders. Given the fact that the EU integration process is very important for the country, the messages will be focused on microfinance as a tool to reduce poverty and support entrepreneurs, self employment and the growth of country’s economy”. And she adds “promoting microfinance is promoting self employment, opportunities for the underserved. Microfinance brings investments to the country as there are funds in the EU that are aimed only for microfinance”.

Public targeted

  • Regulators
  • Media
  • Clients
  • Partners
  • Employees of AgroInvest
  • General Public

Visibility

AgroInvest will promote its campaign through mailings, social media channels and the press.

Contact AgroInvest

Association of Microfinance Institutions of Kosovo - Pristina, Kosovo

Association of Microfinance Institutions of Kosovo - Pristina, Kosovo

We want our audience to know the role of the microcredit for the Economy and therefore social and financial inclusion, and the contribution of Kosovo MFIs towards economic empowerment and financial inclusion – Arsim Brucaj,

AMIK has foreseen a local action consisting in a video animation that will be distributed starting from 16th of October 2018. The content is inspired in the EMD theme, E=mc2 and highlights the Kosovo MFIs contribution to the economy and society. To date, Kosovo MFIs have served more than 550,000 clients covering all of Kosovo.

Public targeted

AMIK is addressing the general public- their beneficiaries. They also intent to attract media and policy makers.

Visibility

This year the main channel that AMIK will use to disseminate its local action will be Facebook. Likewise, AMIK will share a press release on the 19th October through the main national media. This last will be accompanied by the visuals of the 4th EMD.

AMIK also plans to organise an interview with media focused on the work of MFIs in Kosovo and in the EU and linked to the EMD. In addition, from 1st October AMIK and its members will communicate the EMD to its clients and stakeholders.

Contact AMIK

EKI Microcredit Foundation - Sarajevo, Bosnia and Herzegovina

EKI Microcredit Foundation - Sarajevo, Bosnia and Herzegovina

MFI has a role to fill in a gap regarding finance availability to underserved population. That is the main purpose of MFI existence and should be implemented each day – Neven Bojanić, Marketing Manager

During the whole month of October, EKI will promote easier access to microfinance through their Relax loan. On the European Microfinance Day EKI will promote main message of the EMD:

  • Posting information about the European Microfinance Day on the EKI website and Facebook page
  • Post information in the October issue of EKI Bulletin (23.000 copies)

In addition, EKI will print and post posters in all offices.

Public targeted

Potential and existing clients, general public. EKI estimates that all mentioned channels could reach over 70.000 clients, who would receive some kind of information about the European Microfinance Day. “EKI wants to show to its clients and the public that microfinance has important role in development of their businesses and improvements in their life”, says Neven Bojanić, Marketing Manager at EKI.

Visibility

As mentioned, EKI will promote its local action through its website, social media channels and the EKI Bulletin.

Contact EKI

good.bee credit - Bucharest, Romania

good.bee credit - Bucharest, Romania

Microfinance is a viable alternative to lending products offered by the banks – Laura David, Business Development and Product Management

From 20 to 27 October good.bee Credit IFN SA will celebrate in each branch the European Microfinance Day by offering clients signing a loan agreement promotional materials. Three days prior to the event, good.bee Credit IFN will promote the event through a press release and social media campaign (Facebook, LinkedIn, Google +, Twitter) mentioning about the European Microfinance Day, the benefits of microfinance for small entrepreneurs in their development and how useful/needed non-financial services are in their activity.

Public targeted

good.bee Credit IFN SA target segment: small entrepreneurs, agricultural producers, authorised persons, individual enterprise, family enterprise, start-ups, etc. with limited access to financial products promoted by banks. In total, good.bee Credit IFN SA expects to reach about 100 clients.

With its local action, good.bee Credit IFN SA would like their audience to them to keep in mind that microfinance is a viable alternative to lending products offered by the banks:

  • Increasing the awareness of microfinance institutions all over Romania and their importance in developing and sustaining clients` activity;
  • Given the image some Financial Institutions promoting pay-day loans have in Romania (i.e. of totally unfair financing and incredible high APR) – they would like the public to make a clear distinction between the above-mentioned Financial Institutions and the MFIs

Visibility

good.bee Credit IFN SA plans to promote the event via:

  • its website social media channels (Facebook, LinkedIn, Google +, Twitter)
  • press releases
  • local good.bee Credit branches

KEPA – microSTARS - Thessaloniki, Greece

KEPA – microSTARS - Thessaloniki, Greece

  • Country Meeting and Networking Event
  • E = mc2: “Fighting for Social Exclusion and Unemployment in Europe”

Everyone should be able to have access to finance, a critical factor that may lead innovative ideas to business opportunities – Agni Pagouni, KEPA – Communications Manager

KEPA – microSTARS plan to organise on Tuesday 23rd October an afternoon event which will include two sessions:

  • A Round Table Meeting: this will include participants from the European Commission, the European Investment Fund, the Hellenic Ministry of Economy, Cooperative Banks, and other organisations also involved with microfinance services in Greece.
  • An Open Meeting: this will honoured by the presence of speakers from the European Commission, the Hellenic Ministry of Economy, the European Investment Bank and the Microfinance Centre.

Main objectives of this special event are:

  • Dissemination of microfinance
  • Clarifying the importance of microcredit as an alternative funding tool for everyone who has the entrepreneurship spirit
  • Dissemination of latest news and updates on microfinance both in our country and abroad
  • Gaining awareness and promote networking

Public targeted

Around 50-70 participants are expected, including

  • Very small and small businesses
  • Startups
  • Already existing clientele
  • Journalists and mass media
  • Regional and local public stakeholders

According to Agni Pagounis, “Business is for all and this should be the case for finance as well. We want to make microfinance heard and developed in our country, as we have been working hard to promote this alternative funding tool, not only to the public, but to governmental and various other stakeholders, as well”.

Visibility

KEPA – microSTARS plans to promote the event via website, social media, direct emails and involving the press (newspapers, radios, as communications sponsors) They also plan to LiveStreaming of the event, and will promote the event through the local supporter “OKThess” to more than 3.000 recipients.

Contact KEPA-microSTARS

MI-BOSPO - Tuzla, Bosnia & Herzegovina

MI-BOSPO - Tuzla, Bosnia & Herzegovina

We are more than glad that we continue to be a part of this campaign, and that we have a continuous chance to build a good reputation about microfinance sector and all the possibilities that we provide for our clients and for all the potential clients – Azra Berilo, PR Manager

Mi-Bospo will organise a communication campaign to celebrate the 4th European microfinance Day, with the purpose of raising awareness about microfinance sector in Europe and Bosnia and Herzegovina as well.

Public targeted

Mi-Bospo will address their clients, potential clients, young people who are planning their future, women entrepreneurs, as well as our employees. Mi-Bospo would like their audience “to understand that microfinance is the best opportunity for those who are excluded from the traditional banking combined to improve their live”.

Visibility

The promotion of the campaign will be done via the website & social networks, by text messages to MI BOSPO clients, and through direct meetings with their clients. Mi-Bospo will create some video with their clients and we will request their followers to use the official campaign hashtag #2018EMD sharing our releases.

Contact Mi-Bospo

OMRO IFN - Targu-Mures, Romania

OMRO IFN - Targu-Mures, Romania

We want to raise awareness about the importance of microfinance as a solution for developing their agri and non-agri businesses, for developing the local communities, for sustaining underserved and financially excluded people in rural and urban areas of Romania – Hermina Man, Project Manager

In order to promote the European Microfinance Day, OMRO intends to increase awareness of microfinance as a solution for financial exclusion among its clients and potential clients, among local communities and in the media, in Romania.

Public targeted

The main public targeted for promoting Microfinance Day are OMRO IFN SA clients and potential clients with agri and non-agri businesses.

Visibility

OMRO will promote the event online (article on the website, on LinkedIn and Facebook pages), within the Branches and in the local media by sending a press release.

OMRO will prepare also clients testimonials which will be shared on company’s social media pages and website.

Contact OMRO

Opportunity Bank Serbia A.D. - Novi Sad, Serbia

Opportunity Bank Serbia A.D. - Novi Sad, Serbia

We want to raise awareness about importance of microfinance – Mirjana Panin, Director of SPM and Communications

OBS plans to run a online communication campaign. On 8th October, OBS will publish a text on its website with the 4th European Microfinance Day banner, and also publish the information on its Facebook page and LinkedIn profile, using the poster in jpg format.

Public targeted

Social media audience (more than 6,000 followers on Facebook and more than 1,000 on LinkedIn) and website audience. Visibility OBS will use as channels its online platforms: website and social media, where they plan to do some boost and sponsored posts to increase the impact and thus the reach of their messages.

Contact Opportunity Bank Serbia

Patria Credit - Voluntari, Romania

Patria Credit - Voluntari, Romania

We support small agro farmers and small rural businesses with limited access to traditional banking products, offering easy and accessible financial products including loans up to 60.000 lei without guarantees and zero grant fee in order to sustain entrepreneurial efforts of rural clients and to increase their positive impacts in local community – Iliuta Jitaru, Head of Microfinance

In the context of the European Microfinance Day, Patria Credit will offer agro farmers and small rural businesses loans with zero grant fee, from a standard of 4.25%. The offer will be available between the 18th and 23rd of October, having in mind its vision to sustain entrepreneurial efforts of rural clients with easy and accessible financial products so as to increase their positive impact in local community. Patria Credit understands customers and has embedded in the financing model flexibility and payment schemes adapted to harvest period. Moreover, Patria Credit finances customers in just a few days from application.

Public targeted

Patria Credit’s aim is to offer specialised financial services to small agro farmers and small rural businesses with limited access to traditional banking products due to geographical and social profile limitations. They estimate a total of 50 to 100 beneficiaries of the offer.

Visibility

Patria Credit will promote its special offer dedicated to European Microfinance Day through its branch network with dedicated POS materials such as posters and flyers. They will have a press release and will also make use of online channels with Facebook sponsored posts and website posts.

 

Other MFIs

Inpulse - Brussels, Belgium

Inpulse - Brussels, Belgium

Helenos’ objective is to improve access to tailored financial services for entrepreneurs, to create jobs and improve their well-being – Francesco Grieco, Communications Manager

Inpulse will organise on the 26th October in Brussels the launching ceremony of Helenos in the framework of the 4th European Microfinance Day. Helenos is the first private equity fund for inclusive finance in Europe. It supports the growth of promising greenfield, small and medium financial institutions targeting micro and social entreprises. Inpulse’s special event will follow the Brussels-based central event organised for the 4th EMD.

Public targeted

  • Representatives from Microfinance institutions
  • European Institutions Investors
  • Banks
  • Microfinance Services providers

Approximately 80 people registered for the event.

Visibility

Inpulse plans to promote the event via mailings.

Contact Inpulse

COOPFIN - Cagliari, Italy

COOPFIN - Cagliari, Italy

Microcredit and new entrepreneurship. A tool to promote new businesses in Central Sardinia

At the end of the event, attendees should be aware about the opportunities coming from Microcredit for the development and the start-up of their business – Emanuele Cabras, COOPFIN Director

A wider knowledge of the ATM for SME’s Good Practises is one of the expected outcomes, as tools supporting local entrepreneurial development – Antonello Chessa, Region of Sardinia

The Autonomous Region of Sardinia – Regional Department for Planning as partner in ATM for SME’s project, in cooperation with COOPFIN, the local university and other local stakeholders, will coorganise a seminar in Nuoro on the 26th of October, in the framework of the Interreg Europe project “ATM for SME’s”. The seminar aims at spreading the development of the project at local level by sharing the exchanged ATM for SME’s good practices, and promoting microcredit as tool to support new small businesses in Central Sardinia. Central Sardinia is an area characterised by high unemployment rates, especially among young and women, where microcredit could play a special role in enhancing financial and social inclusion. A business idea competition will be launched addressed to young people and women wishing to create new micro cooperatives.

Public targeted

The seminar is addressed to at least 50 recently established micro businesses, young people and women located in Central Sardinia that could benefit from Microcredit to develop or start their business.

Visibility

The event will be promoted mainly by social medias and by the direct channel of local stakeholders, especially local university and business associations. The local press will be involved as well.

microStart - Anderlecht, Belgium

microStart - Anderlecht, Belgium

On occasion of our local action, microfinance staff will sit together to exchange about how to serve at best microentrepreneurs and increase their impact in Brussels – Roxane Lemercier, Partnerships Manager

microStart plans to organise a microfinance lunch to bring around the table the main actors working in the sector in Brussels. A perfect occasion to get to better know each other in order to increase our impact (exchange about way of working, communication coordination). Lunch will be organised at one of its customer’s place.

Public targeted

Staff from microfinance institutions working in Brussels: microStart expects around 20 persons.

Visibility

microStart will advertise its local action sending invitations to the concerned staff. In addition, they will publish a post and a photo on Facebook.

Contact microStart

Monte Credit - Podgorica, Montenegro

Monte Credit - Podgorica, Montenegro

Promoting microfinance is promoting self employment, opportunities for the underserved. Microfinance brings investments to the country as there are funds in the EU that are aimed only for microfinance – Svetlana Roganovic, CEO

In order to promote the European Microfinance Day, Monte Credit plans to launch a campaign that will be coordinated between Serbia and Montenegro. Similar, yet, different activities, compliant to the regulatory frameworks and the situation on the market.

  • Starting from 1st October, one Client Story to be posted on Facebook, website, stressing out the impact on clients, entrepreneurial skills, self employment etc
  • Starting from 1st October, the Communication Kit will be put in place.
  • Information to the stakeholders on the European Microfinance Day and that October is the month of the European microfinance
  • On 19th or 22nd Monte Credit will organise a local event for the clients.
  • On 23rd October, MonteCredit, together with other MFIs will organise an official event to announce the organisation of the National network of MFIs. It will be done in the presence of the media and officials from the National Bank, the Ministry of Finance.

Monte Credit explains: “the action plan will cover all the stakeholders. Given the fact that the EU integration process is very important for the country, the messages will be focused on microfinance as a tool to reduce poverty and support entrepreneurs, self employment and the growth of country’s economy”. According to Svetlana Roganovic, “microfinance is a tool well used in the EU not only to reduce poverty but to instil innovativeness and entrepreneurial spirit in the population”.

Public targeted

  • Regulators
  • Media
  • Clients
  • Partners
  • Employees
  • General Public

Visibility

Monte Credit will promote its campaign through mailings, social media channels and the press.

PerMicro - Torino, Italy

PerMicro - Torino, Italy

We wish to promote the microfinance culture and the importance of microcredit as a tool for the creation of new cross-cultural opportunities to develop a business – Giulia Boioli, Communications Manager

In Torpignattara, a multiethnic and popular district of Rome, stands BAZAR, a Kurdish-Neapolitan tavern financed by PerMicro. The BAZAR team is made of four young people, two Kurds and two Italians, with various experiences in the catering and cooperation sectors: they believe in cooking as a vehicle of culture and integration. Bazar today offers traditional dishes from the Kurdish and Neapolitan tradition, as well as craft beer directly produced by one of entrepreneurs.

On the occasion of the European Microfinance Day, PerMicro will release on its social networks and website a brief documentary on the story of the birth of BAZAR: how did the four entrepreneurs meet? How does BAZAR look like? What kind of customers does it welcome? The purpose is to raise awareness on the theme of social, financial and cultural integration offered by microfinance.

Public targeted

Public target includes: institutions, partners, customers and prospect customers. In the month of October PerMicro expects a +30% of the monthly average Social Media interaction.

Visibility

With their local action, PerMicro plans to awaken the public about PerMicro’s activity and mission as well as to sensitise Italian people about the many positive ways of living the migration phenomenon: one of them is to believe in cultural co-existence and invest on its potential. In order to increase the visibility of their local activity, PerMicro will publish a news on its website and will share a newsletter about the EMD and its significance In addition, on the whole week 15th-21st October: release and promotion on PerMicro’s Social Media and website of the video-documentary.

Contact PerMicro

Qredits - Almelo, Netherlands

Qredits - Almelo, Netherlands

It is hard work making your dreams come true. Qredits provides microcredit & mentoring to help make your dream a reality. Which entrepreneur that you know deserves to be recognised? – Evelyne Oprel, International Relations Manager

During the month of October Qredits will be featuring the story of one of our entrepreneurs. A story of highs and lows, but also of perseverance thanks to the combination of microcredit and mentoring.

During the campaign Qredits will be asking people to share our post on social media and tag someone they know who has a similar story and went through a lot to make their dream come true and did so through a small loan and mentoring.

The winner will receive a dinner gift card from a Qredits entrepreneur in their area!

Public targeted

Entrepreneurs – young and old trough Social Media. In addition, Qredits will be tracking shares, likes and tags.

Visibility

Qredits plans to promote the event via Social Media, the Intranet and Television screens throughout Qredits (European) offices.

Contact Qredits

RITMI - Turin, Italy

RITMI - Turin, Italy

The event is meant as a speech about how Europe is facing challenges and is setting up initiatives to support vulnerable and financial excluded people – Matteo Solivo, Microfinanza Srl Researcher & advisor

The event organised on the occasion of the 4th European Microfinance Day, named The role of microfinance in the inclusion of non-bankable people will be hold on 22 October and will take place in Tricase, Italy. For the event, the Italian Microfinance Network has chosen a marginal territory, de finibus terrae, to show the importance of microfinance on marginal areas. The event will last 5 hours and 15 minutes (coffee break and light lunch included), from 9.30 to 14.45, and will be split into interventions on 3 main areas.

  • The first one will be spent on the opening of the 4th EMD and the welcome speech (15 mins).
  • The second one will be dedicated to a panel discussion on the impact of microfinance on a marginal area for inclusion: this part will involve several players of the private and public sector and will last 2 hrs and 15 mins.
  • The third one will be focused on the description of concrete experiences of inclusion (6 interventions, 10 mins each). agenda

Public targeted

  • Public institutions at national, regional and local level
  • Practitioners, operators in the sector of microfinance
  • General public, individuals interested to the subject.

The public targeted shall be a total of 180 – 200 people.

Objectives

The event aims to raise awareness on microfinance as a tool to fight social and financial exclusion. In this edition RITMI, with Fondazione De Grisantis, will organize a round table that will involve different social actors from the area, the province of Lecce and in particular Capo di Leuca, linked to the international, national, regional and provincial reality. As Matteo Solivo reminds, “the event is meant as a discussion on the impact that microcredit has on the concrete life of excluded people, a speech about how Europe is facing challenges and is setting up initiatives to support vulnerable and financial excluded people”. The overall objective is to draw the attention on how microfinance works in Europe and how Europe supports and helps the vulnerable population and those excluded from the traditional financial sector, especially in marginal territories. Another key point shall be explaining the coordinated work between EMN and the Italian Microfinance Network.

Visibility

The event will be promoted through emails, websites of the institutions involved, social medias and a press release.

Contact RITMI

UniCredit - Milan, Italy

UniCredit - Milan, Italy

We expect to transmit with our local action how much a micro-entrepreneur can benefit from our microcredit service model (Social Partner + UC Network + Volunteer) – Paul Steven Anthony Crabtree, Microfinance Head

UniCredit Spa plans to organise on 19th of October the first national convention of the volunteer association (named UniGens) promoted by UniCredit Spa and made up of current and former UniCredit Group employees.

The event will take place in Milan with the participation of its CEO.

A dedicated slot in the convention’s agenda will be dedicated to share the importance of the professional support provided by the volunteers to the financed microentrepreneurs in the start-up phase of their business venture (i.e., 18-24 months).

UniCredit will also involve some of its Social partners who will share their experience in supporting micro-entrepreneurs in developing their business idea.

Public targeted

  • UniGens associates
  • UniCredit selected colleagues
  • External guests: Social Partners (e.g. Foundations, Trade associations)
  • Schools representative

Approximately 800 people invited (600 live + 200 via call conference).

Visibility

UniCredit plans to promote the event via:

  • Internal Communication via Group Intranet
  • External communication via UniGens website
  • Press release describing the event and the foreseen developments of the association

Contact UniCredit

The sector calls for innovative funding sources to keep supporting entrepreneurship and employment

  • European microfinance consolidates its capacity to support financial inclusion through the provision of financial and non-financial services
  • The sector reached an outstanding gross microloan portfolio of €3.2 billion in 2017, serving almost one million active borrowers

On the 20th October, the European microfinance sector will celebrate the 4th European Microfinance Day, an initiative co-organised by the European Microfinance Network (EMN) and the Microfinance Centre (MFC). About 20 members from both networks and from 11 European countries are involved in more than 25 local actions over the month of October, including round tables, open meetings, high-level events, special discounts on loans, national conventions, seminars and strong communication campaigns. All these activities are carried out to raise awareness among the general public, policy makers and the media about the impact that MFIs have on the financial and social inclusion of European citizens.

Read more

This initiative has received financial support from the European Union
Programme for Employment and Social Innovation “EaSI” (2014-2020).
For further information please consult: http://ec.europa.eu/social/easi