Social Media Marketing Workshop in Milan: Communicating the Value of Microcredit and the Social Economy

On October 1st, 2025, over 𝟒𝟎 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 𝐟𝐫𝐨𝐦 𝐈𝐭𝐚𝐥𝐢𝐚𝐧 𝐌𝐅𝐈𝐬 𝐚𝐧𝐝 𝐒𝐄𝐅𝐏𝐬 gathered in Milan − onsite and online − for a full-day workshop dedicated to strengthening communication strategies in the microfinance and social economy sectors.

Organized by Rete Italiana di Microfinanza – RITMI, in partnership with Microfinance Centre, with the support of SIFTA (Social Inclusive Finance Technical Assistance), the event focused on how to effectively convey the social impact of microcredit.

Led by communication expert Raffaella Amoroso, participants explored:

💡 Strategic use of digital tools to boost visibility and reputation

💡 Innovation in content and storytelling formats

💡 Narrating social impact to build trust and engagement

💡 Audience segmentation for targeted communication

💡 Measuring digital impact and demonstrating value to stakeholders

The workshop was a vibrant space for learning, sharing, and collaboration − showing how dialogue among sector professionals can spark new ideas and partnerships.

🙏 A heartfelt thank you to all participants for their energy and insights!

#SIFTA #Communication #FinancialInclusion #SocialImpact #SocialEconomy #Microfinance #SocialFinance