Introduction to Data Management Platforms #DigLitBootcamp

13 October 2020

Data is the real currency of the 21st century and becomes a vital force driving profit margins. Investing in Data Management Platforms (DMP) is no brainer. The DMP serves as the nervous system for an organization’s digital ecosystem. DMP helps to unify, understand and unlock the value of multiple streams of data, uncover and develop target audiences, and reach the segments of interest and lookalikes with hyper-personalized messaging in real-time across the digital ad ecosystem. DMP enables you to deliver consistent and personalized experiences to your clients and prospects not just via Programmatic, Paid Search, and Paid Social, but also via email, on your website, and even in-store or through customer service lines. During the sessions you will learn:

• why is it worth for MFIs to invest in DMP technology?
• how to generate undisputed revenue?
• what solutions you should take under consideration?

Furthermore, we will explain:
• how to integrate DMP with your digital ecosystem?
• what prerequisites are key for proper DMP deployment?
• what skills are required to make it happen?

We will also discuss the latest DMP trends, best practices, and common pitfalls you should avoid.

Bernard is an executive with a proven ability to develop and implement Digital Strategies. He have led key online initiatives for several major international financial organizations in Poland. He is recognized on the market as expert in aspects of Digitisation and Process Reengineering.
In 2009 he created first on the polish market holistic tool for ROI based on-line acquisition optimization (currently used in several companies). He serves as independent advisor on Business Digitisation, Marketing Strategy, Fintech and Profitability Development. Creator of ‘Reversed Performance Marketing Model’.