Your Mobile Brand Experience – Becoming Clients’ Friend and Advisor Through Mobile Presence #DigLitBootcamp

12 May 2020

Talking about digitalisation since at least 10 years, many companies and brands haven’t noticed that the human experience simply got mobile in so many aspects of our lives. In this webinar, we are presenting insights on people’s behavior related to sales of products and services via mobile channels, developing applications and optimizing the communication with customers, and surfing habits related to the smallest screen (mobile phone). We are sharing on how people use mobile internet and apps in Central and Eastern European countries. We are discussing how desktop internet experience differs from what do we watch, read, play and how do we interact using our phones. Eventually, we are providing tips on how to improve your mobile presence in couple of simple steps. The webinar provides you with the opportunity to get to know the case studies from market leaders, including financial sector. You will also get a chance to receive feedback on your website, search engine and social media presence in terms of its mobile potential.

Presenter: Marta Klepka, Independent consultant

Marta has over 10 years of experience as B2C and B2B marketer and business developer in fast-growing, innovative companies from FinTech, e-commerce, media agency and MarTech industries. Her professional passions are digital & mobile communication and technology. She is a data person using insights and business intelligence to set measurable goals, make informed decisions and even to tell brand stories.
Her career started in Gemius, international marketing technology and research agency, where with the team of over 20 sales and marketing specialists she developed the company presence from 3 to 18 markets. Afterwards she worked with Publicis agencies: ZenithOptimedia, Starcom and VivaKi to enhance key customers’ portfolio with online campaigns and develop e-marketing skills in the CEE region. Later on she has moved to the client side and led marketing and e-commerce and raised awareness of Audioteka – the company producing and selling audiobooks on 15 markets. In 2018 she joined a FinTech company, TMS Brokers. For couple of years she consults small and medium-size businesses regarding their digital strategies and presence.
Marta shared her experience presenting and taking part in the debates on nearly 50 marketing events in Europe. Privately she is a happy mum of 2 kids, ecologist and evangelist of a personal development. She loves life and needs to learn new things all the time.