SEO for Microfinance – optimise for success! #DigLitBootcamp (23 June)

SEO for Microfinance – optimise for success!

23 June 2020, Tuesday 11:00-12:00, (Warsaw, Amsterdam, Sarajevo)

SEO is one of the best long-term client acquisition strategies to ensure sustainable growth of your business. Both SEO and the user experience go hand in hand. Headings and easy navigation allow both users and search engines to find information and understand your content. As one of the key area of your activity in Internet, SEO requires continuous involvement of the team and long-lasting improvement plan. Such an investment, once properly executed, effects in increase of loyal customers, enhanced visibility within the competitive scope and happy CFO – since it brings up sales in ROI-positive way. During this webinar you will learn:

• why SEO complements Microfinance Marketing strategy
• how to start applying Pareto rule and enforcing focus on ROI
• who in your company should take the responsibility and what skills are required to ensure the success
• what market trends are shaping the future of SEO We will touch base on the tools and metrics necessary to apply before we execute the SEO development plan.

Last but not least we will discuss real-life cases and understand both pitfalls and best white-hat practices.

Presenter: Bernard Golko, Digital market expert

Bernard is an executive with a proven ability to develop and implement Digital Strategies. He have led key online initiatives for several major international financial organizations in Poland. He is recognized on the market as expert in aspects of Digitisation and Process Reengineering.
In 2009 he created first on the polish market holistic tool for ROI based on-line acquisition optimization (currently used in several companies). He serves as independent advisor on Business Digitisation, Marketing Strategy, Fintech and Profitability Development. Creator of ‘Reversed Performance Marketing Model’.