Google Analytics: How to Measure the Success of your Marketing #DigLitBootcamp

Google Analytics: How to Measure the Success of your Marketing

21 April 2020, Tuesday, 11:00-12:00 (Warsaw, Amsterdam, Sarajevo)

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The webinar will provide an overview of Google Analytics – a free web analytics tool, which helps monitoring your website traffic. This monitoring is a key for deeper understanding of microfinance clients digital behavior on your web page and thus allows identifying growth opportunities. During the webinar, we will discuss the following topics:

– Overview of Google Analytics functionalities

– Key things to set it up correctly on your website

– How to read the statistics and how to share the data with relevant department

– How to track the success of your marketing channels

Presenter: Nadia Szypilow, independent consultant

As an experienced digital marketing expert, Nadia has worked across multiple marketing disciplines in various sectors: e-commerce, microfinance, IT. She stepped into digital world in 2005 working for web analytics tools developer, holding multiple lectures about effective usage of web analytics tools at conferences or as an invited lecturer at the SGH Warsaw School of Economics. Last 10 years she has been working as a digital consultant in several e-commerce projects, using her knowledge of web analytics tools in practice. As MFC Communication Manager (2018-2019) Nadia had a deep dive in to the microfinance sector and gained good understanding of the background and challenges related with digitalization for microfinance practitioners