Borrow Wisely: Over 3 Million Educated on Smart and Responsible Borrowing

Borrow Wisely: Over 3 Million Educated on Smart and Responsible Borrowing

Today marks the launch of the 11th edition of the international Borrow Wisely Campaign, a powerful financial literacy initiative led by the Microfinance Centre (MFC) in collaboration with trusted microfinance institutions across Europe. This impactful campaign helps people borrow smartly, avoid debt traps, and build lasting trust in the microfinance sector.

What Is Borrow Wisely?

Borrow Wisely is a dynamic, client-focused campaign that promotes global standards for responsible borrowing. Every year, MFC and its network of ethical lenders unite to guide individuals in making informed financial decisions and steering clear of over-indebtedness.

Empowering People to Borrow Smart

At the heart of the campaign is a simple but powerful message: You have the power to borrow wisely. By asking the right questions before taking a loan, clients can protect their financial health and choose options that truly fit their repayment capacity.

Why Microfinance Institutions Stand Behind It

For over three decades, microfinance institutions have been champions of responsible lending and client protection. Borrow Wisely reinforces these values, showcasing the industry’s unwavering commitment to transparency, accountability, and international best practices.

Making a Real Impact

The campaign reaches people through both digital and traditional channels, offering a practical pre-loan checklist to help borrowers stay within safe financial limits.

Ewa Bankowska, Deputy Director of MFC, shared:

We deeply appreciate our partners’ dedication to Borrow Wisely and the incredible results we’ve achieved together. In just the past two years, we’ve reached over 3 million people. At MFC, we believe collaboration is the key to real change — together, we’re building a future of responsible borrowing.

2025 Campaign Partners

  • Albania: Albanian Microfinance Association, Agro and Social Fund, FedInvest, Fondi Besa, IUTE, Kredo, NOA
  • Bosnia & Herzegovina: Association of Microfinance Institutions, EKI, Mi-Bospo, Partner
  • Bulgaria: Mikrofond, SIS Credit
  • Greece: Microsmart
  • North Macedonia: Horizonti
  • Moldova: Microinvest, Prima Finantare
  • Montenegro: Monte Credit
  • Romania: Vitas30