Programmatic Digital Advertising explained: what it is and why you should use it?
2 June 2020, Tuesday, 11:00-12:00 (Warsaw, Amsterdam, Sarajevo)
Programmatic advertising is a powerful method to reach prospects and clients in a quick and precise way. Currently, it is mostly used in buying and selling online ads. However, it is also applicable for TV and audio campaigns, although not on such a scale. As a complex phenomenon, it is one of the most misunderstood and misinterpreted terms by marketers, but at the time, the fastest-growing segment of the digital display advertising marketplace. How is this possible? Join us on this webinar and get to know: what Facebook and Google have in common with programmatic? Is programmatic always automatic? What is the role of real-time bidding (RTB) in the programmatic buying and selling ecosystem? Our expert will explain three main components of getting your programmatic strategy right: technology, data, and knowledge. We will go through case studies of successful campaigns and point out possible scenarios of its practical use for MFIs.
Presenter: Marta Klepka, Independent consultant
Marta has over 10 years of experience as B2C and B2B marketer and business developer in fast-growing, innovative companies from FinTech, e-commerce, media agency and MarTech industries. Her professional passions are digital & mobile communication and technology. She is a data person using insights and business intelligence to set measurable goals, make informed decisions and even to tell brand stories.
This webinar is financially supported by:
This webinar has received financial support from the European Union Programme for Employment and Social Innovation “EaSI” (2014-2020). For further information please consult: http://ec.europa.eu/social/easi