Watch SIFTA Webinar: Digital Marketing
3 October 2023
11:00 - 13:00
Join our webinar as we demystify the world of digital transformation and its critical role in shaping the future of businesses. Discover how fostering a culture of innovation, along with adopting best e-commerce practices, is key to success.
We’ll journey into 2023’s digital marketing landscape. Learn about the trends that will impact your business, driven by societal changes and new technologies. Dive into disruptive innovations like hyper-personalization, Robotic Process Automation (RPA) in marketing, Generative AI, and evolving payment methods. We’ll also discuss the specific impact of digital transformation on Marketing, Finance, and Customer Service departments. Explore the evolving skillset requirements, changing customer expectations, and the expanding competitive landscape.
We’ll peek into the future, exploring technologies like web3, emerging communication channels such as VR/AR, and the transformative potential of blockchain. Understand the opportunities and challenges these technologies present. Don’t miss this webinar—it’s your guide to thriving in the digital age, whether you’re a seasoned pro or just beginning your digital transformation journey.
Stay ahead of the curve and steer your business towards a successful digital future.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Commission. Neither the European Union nor the granting authority can be held responsible for them.
Bernard Gołko is Managing Partner at StrategyLabs and University Lecturer at Polish-Japanese Academy of Information Technology. He has been involved in the field of digital transformation for 20 years. Speaker and panelist at Polish and international conferences on eCommerce, modern marketing and innovation. He managed key online initiatives for several international financial organizations in Poland and Central and Eastern Europe. As Country Manager at Vistaprint – capitalization $3 billion – he successfully introduced an international eCommerce company to Poland. From 2016-2020, as Chief Digital Officer & Digital Director Europe at Souter Investment Private Equity Fund, responsible for the areas of IT, Marketing, Innovation and eCommerce in the portfolio of companies. In 2020-2022, with a group of private investors, he created Helping Hand (hh24.pl) – the first Polish platform implementing online mental health support processes. Expert in the areas of digital transformation, eMarketing and optimization of online sales processes. Mentor of startups and independent advisor to the medical, ecommerce and financial industries.