Borrow Wisely Campaign 2024

How much is safe to borrow? What will I really pay for a loan? Can I spot legal pitfalls? How do I avoid losing money? These are the essential questions at the heart of the Borrow Wisely campaign. This year marks the 10th edition of this international financial education initiative, led by the Microfinance Center (MFC) in partnership with 14 organizations across Europe. The campaign aims to help clients borrow money safely, avoid over-indebtedness, and build a trustworthy reputation for the microfinance sector.

What is the “Borrow Wisely” Campaign?

The “Borrow Wisely” campaign promotes global client protection standards. Led annually by the Microfinance Center and its partners − responsible lenders committed to building a trustworthy microfinance sector − the campaign seeks to educate clients on borrowing wisely and avoiding the pitfalls of excessive debt.

Empowering Borrowers to Make Informed Choices

The campaign’s goal is to help clients understand that the power to borrow wisely is in their hands. By asking the right questions, borrowers can avoid the risks of over-indebtedness and make well-informed decisions about how much they can safely borrow.

Why Microfinance Institutions Join Forces

For over 30 years, microfinance institutions have been committed to protecting their clients by promoting responsible borrowing practices. This campaign reinforces the importance of client protection, helping to prevent over-indebtedness and empowering clients to make informed financial decisions. By working together, microfinance institutions ensure they continue to serve their clients effectively while upholding international standards for responsible lending.

What We Do

The campaign reaches out to clients and potential clients of microfinance institutions through posters, leaflets, brochures and social media communicating the importance of borrowing wisely. A simple “pre-loan” checklist of questions helps ensure that clients borrow within safe and responsible limits.

Ewa Bankowska, MFC Deputy Director, said: Microfinance acknowledges its partners for their dedication to promoting the Borrow Wisely Campaign and achieving significant results over the years. Last year alone, we reached an audience of approximately 2,423,487 individuals through a blend of online and traditional communication methods. At the Microfinance Center, collaboration is key, and together with our 14 partners, we are making a more substantial impact in promoting responsible borrowing practices.

Campaign Partners 2024: