Join the SIFTA Webinar on Improving digital and green skills of microfinance clients

This webinar, based on a compelling case study from Partner – a leading MFI in Bosnia & Herzegovina- will equip microfinance and social enterprise finance providers with practical strategies to empower their clients with essential digital and green skills. Partner is a regional pioneer in offering energy efficiency and renewable energy loans. Their innovative green financial products are strategically paired with ongoing client coaching and advisory support. Partner leverages digital technology, including their own platforms, to provide clients with digital tools that are essential for effectively utilizing their green products.

Representatives from Partner will explain how this integrated approach works in practice, demonstrating how they simultaneously provide crucial green financial products and improve clients’ digital literacy, knowledge, and green competencies through consistent coaching and the use of digital tools.

Participants will learn about:

✅ Partner’s green financial products and their key parameters.

✅ Digital calculation tools can be used to support the effective utilization of green products.

✅ Implementing coaching and advisory strategies that enhance both digital and green skills simultaneously.

✅Utilizing digital platforms and tools to deliver green products and services.

✅ Enhancing the economic and environmental impact of client businesses through integrated skill development.

This webinar targets:

❇️Microfinance and social enterprise finance practitioners,

❇️Non-financial services providers partnering with MFIs or providers of social enterprise finance,

❇️Development professionals involved in financial inclusion.

📣 Join us for an engaging session on how to empower microfinance clients with the digital and green skills they need to succeed in a sustainable, tech-driven world!

Experts profiles:

👩‍💼 Selma Jahic

Head of Development and Projects, Partner Microcredit Foundation & Partner Microcredit Company

Selma Jahic holds a B.Sc. in Economics and an MBA from International Burch University in cooperation with Texas A&M University-Commerce, USA. With over 27 years of experience in the microfinance sector, Selma has been a driving force at Partner since 1998. Throughout her career, she has held several leadership roles including Head of Marketing, Director of Credit Operations, Director of Support, and Executive Director for Credit Operations. Her expertise spans sales, operations, marketing, product development, project management, and institutional support—making her a key figure in advancing innovative microfinance practices in the region.

👨‍💼 Adnan Omerbegovic

Head of Marketing and Customer Care Department, Partner Microcredit Foundation

Holds a Master’s degree in Economics from the University of Banja Luka, specializing in Financial, Banking, and Stock Exchange Management. With over 11 years of experience in the microcredit sector, he currently serves as the Head of Marketing and Customer Care at a Partner microcredit organization. Throughout his career, Adnan has held various roles, including managing digital sales channels, developing marketing strategies, and improving customer engagement.

He has extensive expertise in digital marketing, project management, customer service, and financial management, with a strong focus on energy efficiency and renewable energy projects.