Has your MFI been asking itself these questions?
- How can we reach out more clients online?
- How can we increase sales through online channels?
- What additional business services can we offer to clients online?
- How can we improve our internal efficiency?
If you answered ‘yes’ to any of these—join us for a watch the webinar recoding (webinar held on 9 July 2019). During this webinar we presented the tools that will help you understand your clients’ digital readiness.
MFIs assume that clients demand a digitalized customer experience, but few MFIs verify whether this is the case. Asking clients the right questions about their digital practices will inform your digital product and service design.
Under the Microfinance Client Digital Financial Service Readiness project MFC has developed qualitative and quantitative research tools to help microfinance institutions understand clients’ readiness for digital services. You can use these for ad hoc or routine research with clients and potential clients, in order to respond to the changing digital practices of your target market.
During this webinar, MFC specialists review the entire spectrum of clients’ needs and preferences, that can be researched to understand their digital readiness. The webinar gone through the useful tools as well as the experience of other MFIs.
Th
is initiative has received financial support from the European Union
Programme for Employment and Social Innovation “EaSI” (2014-2020).
For further information please consult: http://ec.europa.eu/social/easi
The information contained in this webinar does not necessarily reflect the official position of the European Commission.
