Apply today for the chance to showcase your work to hundreds of funders, policymakers & practitioners!

Are you working on a customer-centric innovation that allows you to understand and meet the needs of low-income people? Share it with the world! Enter the Customer Centricity Challenge hosted by CGAP, the SPTF, Leapfrog, and Dvara.

The top entries will be invited to present at the upcoming learning event in Mamallapuram, India, called Customer Centricity: Enabling Financial Choices & Positive Outcomes for Low-Income Customers. Additionally, your work will be featured on the websites (including blogs) of the event organizers.

Sharing your innovative solutions with us is easy. Simply send the following to CGAP ( by November 30th:

· A short description of your innovation and how you plan to take the audience on a virtual journey to “visit” your work.
· A picture or a video of yourself with a customer you’ve met during your work (selfies included!)
· The top three value additions to your business ranging from translating insights to action

Learn more>>>