#DigLitBootcamp – Webinar Library

Opportunities and enablers of digitalisation for microfinance institutions (19/12/2018)

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To help all interested European microfinance institutions understand better how to position themselves in the digital space, the European Commission sponsored a webinar organised under the umbrella of the EaSI Technical Assistance for Microfinance programme and hosted by the Microfinance Centre (MFC).

Being present online is a must for microfinance institutions. However, a big question is how to do it effectively to ensure an institution’s visibility to the customers they want to attract.

The webinar presented strategies that microfinance institutions can use to improve their visibility and to stand out in the digital space taking into account the preferences of their clients and the internal capacity of their staff.

This event will be based on the lessons learnt from a mentoring process with 3 organisations, which are currently digital leaders in their sector and have improved greatly their online presence:

Representatives from these organisations will present practical considerations that need to be taken into account to improve the digital presence of microfinance institutions in a cost effective manner.

This initiative has received financial support from the European Union
Programme for Employment and Social Innovation “EaSI” (2014-2020).
For further information please consult: http://ec.europa.eu/social/easi

Key elements of successful digital customer acquisition (08/10/2019)

CLICK TO WATCH THE WEBINAR RECORDING (video)

During the webinar participants have learnt about the available channels and their potential to reach out to clients and increase their engagement. They could understand batter how to select and manage the relationship with digital marketing agency, so that the investment pays off. They could learn the basics of running safe marketing campaigns and the measures to track their success. The presentation covered best practices and key principles that prevent pitfalls.

Presenter: Bernard Golko, independent consultant

 

Bernard is an executive with a proven ability to develop and implement Digital Strategies. He have led key online initiatives for several major international financial organizations in Poland. He is recognized on the market as expert in aspects of Digitisation and Process Reengineering.
In 2009 he created first on the polish market holistic tool for ROI based on-line acquisition optimization (currently used in several companies). He serves as independent advisor on Business Digitisation, Marketing Strategy, Fintech and Profitability Development. Creator of ‘Reversed Performance Marketing Model’. 

Credit scoring for digital lending (18/10/2019)

CLICK TO WATCH THE WEBINAR RECORDING (video) 

The webinar discussed the experience of Kredytmarket – an on-line lending platform to micro enterprises, successfully kicked off in 2016. In 2018, the company started to use own credit risk models to assess credit applications based on own credit risk models and using an artificial intelligence models to prevent fraud. The company’s risk manager  shared the experience of developing and using the credit scoring based on own and external data.

Presenter: Piotr Woźniak, Risk Manager at Kredytmarket 

 

Piotr has 20+ years experience in banking sector – he worked for one of the biggest polish banks PKO BP, as well for Polish Credit Bureau, being responsible for implementation of credit scoring models and processes ensuring the data quality.

 

Innovations in EU Policy and Legislation: Opportunities for Microfinance (24/10/2019)

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This webinar aims at informing MFC members of the implications of recent EU legislation and policies in financial services, and to assist them in identifying potential market opportunities. It will delve into the EU’s Second Payment Services Directive (PSD2), the EU Commission’s Fintech Action Plan and its crowdfunding proposal, providing a main summary of the innovations these policies introduce. Further it will highlight specific opportunities for microfinance institutions based in the EU.

The participants can expect to gain the high level understanding of the PSD2, the Fintech Action Plan and the current draft of the crowdfunding proposal and their implications for microfinance institutions.

Presenter: Ariadne Plaitakis, CGAP
Ariadne’s LinkedIn

 

Ariadne is an independent consultant with over 20 years of extensive on-hands experience in digital finance and payments regulation, open banking, financial inclusion, privacy/data protection, e-commerce, competition law, and consumer protection in the EU and emerging markets. Her current projects focus on open banking/PSD2, future of work in Africa, payment interoperability, competition in digital financial services (DFS), and regulatory models for DFS, and her current clients include CGAP/WB, the Bill and Melinda Gates Foundation, Fintechstage, BFA, Mastercard Foundation and the GSMA. Ariadne is a UK-qualified solicitor with an MA in Jurisprudence from the University of Oxford and a BSc in Foreign Service from Georgetown University.

Recruitment and monitoring of IT contractors (31/10/2019)

CLICK TO WATCH THE WEBINAR RECORDING (video)

In this session, we will look deeper into tricks and tips on how to select the right service provider and how to follow up on their work. Which hard and soft criteria do you need to take into account during your selection process and how can you communicate in a clear way with the developers by using Users Stories.

This session is meant for smaller MFIs who don’t have their own IT department or for those who are at the start of their digital transformation. The session will also dive into the Non-Profit discounts for NGOs.

Presenter: Jente Minne, microStart

 

After his MSC in Industrial design and a specialization in microfinance at the European Microfinance Programme, Jente started working as a volunteer manager for microStart, the leader in professional microfinance in Belgium. As he was always passionate about IT-systems and digitalization, he became responsible for the digital transformation of microStart in 2016. His speciality is the selection of low-cost but efficient IT-tools and the implementation of an agile mindset in the organisation.

 

This event is financed by the European Union Programme for Employment and Social Innovation (EaSI) 2014-2020. For further information: http://ec.europa.eu/social/easi

GDPR unpacked with Allen & Overy (07/11/2019)

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This webinar targets  executive management, Board members and other staff/ stakeholders recommended by the CEO, as it will tackle some of the critical issues relating to data protection.  Data protection regulation comes at a time when businesses are increasingly data driven. The volume of personal information that they are collecting and keeping is increasing with the information becoming, in many cases, a key business asset. This is an asset that can be exploited not just through increasingly sophisticated marketing operations but also through techniques such as “big data” analysis and the development of artificial intelligence. Institutions that understand their data protection obligations and seek to meet them in an intelligent way will be best placed to unlock the benefits of the personal data that they hold.

Allen & Overy LLP is an international law firm advising national and multinational corporations, financial institutions, and governments. Allen & Overy is one of the ten largest law firms in the world measured by revenue and is regularly listed as one of the most prestigious and elite law firms in the world.

To ensure that all participants have a base knowledge some articles will be circulated in advance. It is expected that all participants take the time to read through them. Everybody will have the opportunity to submit specific questions. This will allow A&O to prepare a presentation that relates to the audience. To ensure that we generate sufficient quality questions David Kruijff (davidkruijff@me.com), who will moderate the webinar, will set-up a slack group for the occasion which should stimulate the discussion.

Speaker: Nicole Wolters Ruckert, Allen & Overy’s

Nicole heads Allen & Overy’s Data Privacy team in Amsterdam and specialises in data protection, privacy and technology. She advices both local and international companies on an array of data protection matters ranging from data protection compliance, to assisting enforcement processes conducted by the relevant Data Protection Authorities and advising on new data-driven business models. An important part of her practice involves advising on the data protection implications of the GDPR and the e-Privacy Directive (or future e-Privacy Regulation) on technological developments like AI and Big Data. She has specific experience advising on the data protection aspects of marketing and online advertising (i.e. ad tech) and works across a range of business sectors including technology, media, telecom, retail, financial services and insurance. She started her career in 2004, after graduating cum laude from two Masters of Law at both the University of Amsterdam and the University of Antwerp.

This event is financed by the European Union Programme for Employment and Social Innovation (EaSI) 2014-2020. For further information: http://ec.europa.eu/social/easi

5 things you need to know about mobile apps development (12/11/2019)

CLICK TO WATCH THE WEBINAR RECORDING (video)

Using examples of mobile apps created by itCraft, the presenter will discuss the success and failure factors, technical and legal issues and payment systems. He will share how to assess the strengths and weaknesses of certain ideas, and what initial assumptions and knowledge are needed before investing any money in an idea of the app. Eventually, he will point out mistakes to be avoided.

During the webinar, the participants will be able to acquire answers to the following questions:

  • When can you build your Minimum Viability Product within days and when can you create a fully working system within 4 months?
  • Is it ok to create mobile app without defined business model?
  • Which payment system is best for mobile apps?
  • When is using maps in mobile apps not free?
  • Native apps vs. cross-platform development vs. web development?
  • Which came first: the chicken or the egg? Offer-demand problem in mobile apps and how to solve it?
  • How to position mobile apps high in Google Play and App Store searches?

Presenter: Karol Wegner, co-founder, itCraft

 

itCraft has been on the market since 9 years; it delivers native mobile applications and web solutions for a range of industries: healthcare, logistics, retail, m-commerce, fintech and others. itCraft employs over 40 developers, specialists in Java, Android & iOS, JS and UX/UI designers.

Prior to his current position, Karol was a Project Manager and a Technical Lead in software company providing enterprise solutions for banks and insurance companies. He has 13 year experience in creating many different mobile and web projects, also developing his own mobile apps startups.

 

Constant dripping wears the stone – Introduction to the power of content marketing
(19/11/2019)

CLICK TO WATCH THE WEBINAR RECORDING (coming soon!)

Content is king – all around the same message. The webinar will explain the why and the how: the participants will understand the reasons for using the content in their marketing activities. They will get to know the basic rules on how to create content, that brings value to the potential clients. The webinar will list sample measures of content success. Last but not least, the participants will understand the need and ways of scaling and promoting the best pieces of their content.

Presenter: Łukasz Ciechanek, independent consultant

 

Throughout the professional career he has been developing online products for Bisnode, Netsprint Group, Acxiom and their clients. Evangelist of content marketing and native advertising in Poland. Co-founder and Vice president of Content Marketing and Native Advertising Task Force at Interactive Advertising Bureau (IAB). Long-term active member of IAB, since 2018 added to a prestigious group of IAB Poland Experts List. Alumn of Warsaw School of Economics and Brand Strategy School by Marketing Communication Association SAR.

 

Kickstarting your on-line sales channel (28/11/2019)

CLICK TO WATCH THE WEBINAR RECORDING (video)

The goal of this webinar is to equip audience with enough knowledge to build and execute plan of launching on-line sales. You will know what minimum skill-base is needed, how to build it and how to secure BPC (Business Process Continuation). You will understand techniques, tools and technology – no rocket scientists required. You will also get clarity about reaching for allies on the market and how to effectively close ROI positive deals.

Bernard Gołko, independent consultant

 

Executive with a proven ability to develop and implement Digital Strategies. Have led key online initiatives for several major international financial organizations in Poland. Recognized on the market as expert in aspects of Digitisation and Process Reengineering. In 2009 created first on PL market holistic tool for ROI based on-line acquisition optimization (currently used in several companies). Since 2016 Digital Director, CIO, CMO – Europe at international Private Equity Investment Fund and Management Board Member at the portfolio of companies. Independent advisor on Business Digitisation, Marketing Strategy, Fintech and Profitability Development.

 

Free/discounted IT tools for non-profit (05/12/2019)

CLICK TO WATCH THE WEBINAR RECORDING (video) 

More and more organisations offer free or discounted IT tools for non-profit organisations and the discounts can play an important role on your final choice. During this webinar, we will look into tools such as: G-Suite, Microsoft, Salesforce (Singlify), Trello, Hotjar, Google analytics, Google Digital Ateliers and Google Adwords. The discounts to access these tools can be dependent on your region and the legal status of your enterprise.

Presenter: Jente Minne, microStart

After his MSC in Industrial design and a specialization in microfinance at the European Microfinance Programme, Jente started working as a volunteer manager for microStart, the leader in professional microfinance in Belgium. As he was always passionate about IT-systems and digitalization, he became responsible for the digital transformation of microStart in 2016. His speciality is the selection of low-cost but efficient IT-tools and the implementation of an agile mindset in the organisation.
This event is financed by the European Union Programme for Employment and Social Innovation (EaSI) 2014-2020. For further information: http://ec.europa.eu/social/easi

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PSD2, the future of payments with Allen & Overy  (11/12/2019)

CLICK TO WATCH THE WEBINAR RECORDING (video)

The overall objective is to provide audience with a broad overview of the Payment Services Directive (2015/2366) or PSD II.

The webinar will present details on the regulations of the Directive itself including the scope and the new regulated services in comparison to PSD I: payment initiation and account information services. The (practical) consequences for banks and customers – client authentication, remote communication, information security – will be broadly discussed.The participant will hear also about the licencing process and the new entries to the regulated financial markets that we see. Finally the webinar will look onto market developments and key questions from clients that are received in the firm.

Presenters: Pien van Vliet & Joost Elsenburg, Allen & Overy

 

Pien is an associate in the International Capital Markets department and a member of our Financial Markets Regulation practice, with a particular focus on FinTech and payments. She advises financial institutions on financial regulatory matters, including MiFID II, PSD2 and licence applications. She has also experience in a wide range of international capital markets transactions. Pien joined Allen & Overy in 2018 after graduating from Leiden University and the Vrije Universiteit Amsterdam.

 

 

Joost specialises in international capital markets law with a focus on financial regulatory supervision. He advises both banks and companies on matters relating to market abuse, transparency requirements and compliance. In July 2008 Joost completed cum laude the Grotius course in Financial Law. Prior to joining Allen & Overy in 2008, Joost worked as a legal counsel of the Netherlands Authority for the Financial Markets (AFM). In his role at the AFM he advised the supervisory teams that approve prospectuses and perform the real -time monitoring of listed entities (market abuse and transparency requirements). In 2014 Joost left A&O to work for ABN AMRO Bank N.V. where he was member of the IPO team, that was responsible for the listing of ABN AMRO and he was the manager of the Capital Markets Team Legal. After the listing of ABN AMRO, Joost assisted in the listing (and sell downs) of several other companies where ABN AMRO had a role (e.g. Adyen, NIBC and Alfen) and was a member of the ABN AMRO Blockchain tribe. Joost rejoined in 2018.

 

Allen & Overy LLP is an international law firm advising national and multinational corporations, financial institutions, and governments. Allen & Overy is one of the ten largest law firms in the world measured by revenue and is regularly listed as one of the most prestigious and elite law firms in the world.

This event is financed by the European Union Programme for Employment and Social Innovation (EaSI) 2014-2020. For further information: http://ec.europa.eu/social/easi

Designing and positioning of successful web page for financial institution [track 2] 4 February 2020, Tuesday, 11:00-12:00 (Warsaw, Amsterdam, Sarajevo)
CLICK TO REGISTER FOR THIS WEBINAR

The webinar will discuss the design of the financial institution web page, which attracts the target audience. We will share the practical tips on how to understand what works and what does not work on your web page, and how to change it. We will also talk about ‘must have’ elements that appeal to users. In simple language we will talk also about optimisation of your web page for mobile phone users as well as about search engine optiomisation for better positioning of your MFI in Internet. BCRS from UK, with one of the most successful web pages, will share their know-how.

Presenter: Lauren McGowan, Digital Marketing Assistant

 

Looks after everything digital in the marketing department, key duties including websites and social media. Extensive knowledge on what makes a good website and key aspects to look out for. Taking lead in social media campaigns and implementing key media tools to drive traffic to the website to create quality leads and analyse how these leads convert to enquiries.

 

Sprint approach: Agile mindset and the Scrum framework [track 5] 11 February 2020, Tuesday, 11:00-12:00 (Warsaw, Amsterdam, Sarajevo)
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Agile and Scrum are the new buzzwords. But how can MFIs benefit from applying them? During this webinar we will focus on the features that can be useful for MFIs in implementing IT projects (like apps development or clients’ management platform) and in implementing other functional ideas (for example, communication strategy). We will also define the necessary conditions for financial institution to apply agile mindset or scrum methods. Additionally, we will capture some pitfalls while implementing Agile and key tips for writing user stories. microStart’s will share their practical experience.

Presenter: Jente Minne, microStart

After his MSC in Industrial design and a specialization in microfinance at the European Microfinance Programme, Jente started working as a volunteer manager for microStart, the leader in professional microfinance in Belgium. As he was always passionate about IT-systems and digitalization, he became responsible for the digital transformation of microStart in 2016. His speciality is the selection of low-cost but efficient IT-tools and the implementation of an agile mindset in the organisation.

 

This webinar is financed by the European Union Programme for Employment and Social Innovation (EaSI) 2014-2020. For further information: http://ec.europa.eu/social/easi