Constant dripping wears the stone – Introduction to the power of content marketing
19th November, 11:00 – 12:00 (Warsaw/Amsterdam/Sarajevo)
Content is king – all around the same message. The webinar will explain the why and the how: the participants will understand the reasons for using the content in their marketing activities. They will get to know the basic rules on how to create content, that brings value to the potential clients. The webinar will list sample measures of content success. Last but not least, the participants will understand the need and ways of scaling and promoting the best pieces of their content.
Presenter: Łukasz Ciechanek, independent consultant
Throughout the professional career he has been developing online products for Bisnode, Netsprint Group, Acxiom and their clients. Evangelist of content marketing and native advertising in Poland. Co-founder and Vice president of Content Marketing and Native Advertising Task Force at Interactive Advertising Bureau (IAB). Long-term active member of IAB, since 2018 added to a prestigious group of IAB Poland Experts List. Alumn of Warsaw School of Economics and Brand Strategy School by Marketing Communication Association SAR.