CGAP Customer-Centric Guide – Publications’ Library Recommended

 

 

 

 

Retention, acquisition, and expansion of product use by customers are core challenges faced by financial services providers serving low-income people.The CGAP Customer-Centric Guide explores these challenges and emphasizes strategies and actions that lead to value for the business and for the customer. It offers guidance on how organizations can move toward customer-centric business models.

Read the publication : CGAP – CUSTOMER-CENTRIC GUIDE

Browse all of the publications on the official CGAP library website